About us

DuOptimal AB was founded in December 2020, by me, Jenny Rosencrantz. With a fun & complex career in international environments & companies, I chose to start DuOptimal to make a difference and share my expertise with predominantely companies in the SME market that have an ambition for growth, new thinking, tools & insights.

My passion & drive is to make a profound difference to people & their organisations. My drive is to support & secure companies preparing for a 'Future-Fit' existence.

I am a leader with my head & feet in strategy & implementation. 

Core competencies & areas; Sustainability strategies, Digital Transformation, Catalytic Coaching - individuals & teams, Communication & Selfleadership. 

I believe in & practice 'feedback culture' & culture of learning on the job, in collaboration-ecosystems, as the road ahead!

Therefore, DuOptimal is part of  Expresso Group 'ecosystem' for collaboration with professional specialist from all around the world, contributing to our joint customers. 



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Hedtångsvägen 23, 436 53 Hovås
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